Scripps students tour Team USA house

LONDON – When you’re an Olympic athlete engaging in the biggest moment of your career that you’ve been working towards your entire life, where do you go to let loose?  For some American athletes, it is the Team USA house.  Thanks to fellow Bobcat, Christa Mann, who is the Communications Coordinator for the United States Olympic Committee, the Scripps London team got the chance to tour the house and see where some of the athletes and their families hangout.

Sheryle Miller, Coordinator of Meeting and Event Services at the house, said that it took seven days to transform the Royal College of Art into the Team USA house.  The retreat spot is private and available only for Olympians both past and present (because once an Olympian, always an Olympian), families of the athletes and sponsors and partners of the team.

At the Team USA house, all of these approved people are able to relax, grab a bite to eat and watch some of the Olympic action.  Athletes and their company are provided the same catering service that the royal family uses as well as an outdoor Budweiser Deck equipped with comfortable couches and two weatherproof televisions.  Any guest is also able to check out a laptop to surf the web or a bicycle to enjoy a stroll through one of London’s royal parks.  Team USA house serves as the ideal chill spot for an Olympian trying to relieve some stress.

What better way is there to relax then to go shopping?  In the house is the two-story, official Team USA shop.  This is the only venue in the United Kingdom where the official team gear is sold.  Customers have their choice ranging from $28 Team USA t-shirts to $250 Ralph-Lauren polos to the $450 jackets that the athletes wear during competition. The shop is open to everyone with access to the rest of the house as well as all United States citizens.  How much money do the athletes spend in the shop for team gear?

“The athletes get one of everything in the store,” said Peter Zeytoonjian, Managing Director of Consumer Products and Licensing.

Scripps London team gets inside look at The Guardian

LONDON–What would seem like an interior designers dream office complete with posh furniture, sleek flat screens, transparent conference rooms and bright pops of color is actually home to two of the UK’s largest news sources – The Guardian and The Observer.

The Scripps London team received the opportunity to tour their 4-story office in the heart of St. Pancras, London on Monday afternoon to get the inside scoop on how they manage to turn out their daily content.

The Guardian is an international news source serving over a million readers from the UK to the U.S. Producing content for it’s web and print mediums, Monday through Saturday, their staff of journalists, editors, and photographers remain busy working to get the story throughout the day.

The office offers an integrated newsroom set up where journalists who write for the same section of the paper such as fashion work closely together.

“I feel like that means that they can cooperate with each other a lot more and it makes for interdepartmental communication,” said Scripps London reporter Jillian Fellows.

The Observer, a weekly paper that is only circulated on Sunday, is housed in the same building as The Guardian but has a separate newsroom.

“Seventy percent of people that do not take The Guardian during the week read The Observer,” said Head of Education at The Guardian Margaret Holborn.

Their office is not only furnished with a coffee and snack bar for their employees but a multimedia wing, which contains audio rooms for recording podcasts.

Specialists also have a workspace to recreate models of Olympic events for a series called Brick by Brick where they animate the plastic building bricks to recreate iconic moments during the games.

“I wanted to know how I could get that job,” said Scripps London reporter Olivia Arbogast. “It was amazing to see how much time they put into creating those.”

The staff has three meetings throughout the day ranging from a 10 o’clock meeting where they discuss their upcoming content to a 5 o’clock meeting where they go over a rough copy of the next day’s newspaper.

“In the morning meeting they discuss website traffic, the biggest hits of the day, go through the final edition of the paper and the top 3 stories that they are going to be covering,” Holborn said. “There can be heated debates about lead issues of the day.”

Staff members also discuss how their readers are responding to their content. The Guardian is working to increase reader interactivity with the growth of their online presence.

The publication has developed several apps where readers can access their content on the go.

“Newspapers have to be adaptable if they want to survive and that is just the way technology is going,” Fellows said.





Metro News journalist to Scripps London: I owe everything to Scripps

LONDON – Ohio University 2007 graduate, Cassandra Garrison, told Scripps students Friday that she will forever be grateful for her Scripps education.

“I owe everything to Scripps,” she said.

She told student how she got her current job, how she’s covering the Olympics alone and without full media credentials, and how to get the most out of their trip in London.

After four years broadcasting at a television station in Erie, Penn. Garrison chased her dreams to New York City where she began as an online journalist for Metro News.

At Metro, she convinced her boss to let her come to London and cover the 2012 Olympics. While in London she had breakfast with Michelle Obama, toured the USA house and interviewed high-profile athletes such as Tyson Gay.

“Don’t underestimate the power of a bobcat,” she said.

Photo slideshow by Kerry Crump:

BBC Allows Scripps Students Behind Closed Doors to Tour

LONDON- A senior British Broadcasting Corporation producer told E.W Scripps School of Journalism students Wednesday that journalists always need to consider their audience. that theon a tour of the station

John Curran, senior newsdesk producer UK Newsgathering at the BBC, speaks with E.W. Scripps School of Journalism students Chris Longo and Danny Medlock Wednesday, July 31.

John Curran, Senior News desk Producer of UK Newsgathering, took the students on their tour and gave the students a few tips to remember for future reporting. Curran joined BBC from ITN in 1995. He leads a team responsible for constant coverage of television and radio online. He has covered many stories, including the death of Princess Diana.

“You have to match the needs of the story,” he said. “It’s important to think about your audience.”

Curran spoke about the struggles and tribulations he has faced as a reporter.

“It just comes with the BBC territory,” he said. “It is a very competitive industry.”

Trushar Barot, assistant editor of user-generated content and social media, spoke to the students as well. and described the main goals of the social media team.

“We work together to put together a bigger puzzle,” he said.

Ben Strawford, a London resident, said that BBC is the first thing he turns on in the morning.

“They know what’s going on before many other stations do,” he said.

Megan Hickock, one of the Scripps students, said she benefited from the visit.

“As a young journalist, it’s good to visit a strong network with a good foundation like BBC,” she said.



Olympic Journalists Encourage OU Students to Trust Their Talents While in London

LONDON – Three professional journalists told 15 aspiring journalists to trust their instincts as they try to find Olympic stories to tell.

“It is important to give the readers an idea of what it’s like to be here,” said Tim Warsinskey, a columnist and sports reporter for the Cleveland Plain Dealer. “People haven’t always followed these sports. The Olympics attracts new readers.”

Warsinskey joined David Nielsen of Scripps Howard News Service and Jay Cohen of the Associated Press to meet and tutor a group of student journalists from the E.W. Scripps School of Journalism at Ohio University attending the Olympics as part of a study abroad program.

Cohen and Warsinskey are Ohio alumni. Cohen, a ‘99 graduate, said he, “lobbied, begged, borrowed, and dealed,” to get to the Olympics.

“I said I would do anything, even mop the floors if I can go,” he said.

Cohen was adamant about being enthusiastic about any opportunity a journalist receives.  Warsinsky, who graduated in 1984, had similar advice.

“I’m prepared to work 18 hour days,” he said.

He said he has worked hard to get to London. He was supposed to go to the 2008 Olympic games in Beijing but, due to the poor economy, The Plain Dealer could not afford to send him. He was devastated. His job this time around is to cover Ohio Olympic athletes and any other stories he wants to pursue.

Warsinskey said he started out covering high school Volleyball in Chillicothe, Ohio. He really emphasized, “trusting your talent”. That’s how he said he got to where he is today.

“As a journalist, you must be disciplined and multitask to the max,” he said.

David Nielsen, a Texas Christian University graduate and deputy bureau chief and managing editor of Scripps Howard News Service, said he had an unconventional, yet interesting path to journalism.

He started as a business and finance major and worked in that industry for seven years. In the end, he realized accounting and business was not his fate.

Once he got his internship with Scripps Howard News Service, the rest was history. Now he was selected as one of six Scripps employees to travel to London to cover the Olympics.

He said his background made him more versatile in the industry and helped him have the opportunity to be in London for the games.

“It always helps to be good with numbers because not a lot of journalists are,” he said.

Kayla Hanley, one of the students, asked the journalists how to know which best points to include in a story when there are so many.

“Do your homework,” Warsinskey replied.

Cohen added that journalists know better than they realize what’s the most important.

“Don’t be trapped in the win or lose thing,” he said, “When you call home, what would be the first thing you would tell your friend?”

Jay Cohen, AP: Relate to Olympics athletes to make your coverage stand out

Jay Cohen, Associated Press Sports Writer

The best moments in sports journalism occur when the tape recorder is off, an AP Sports writer, told E.W. Scripps School of Journalism students June 1. In preparation for our trip to London, we talked to Jay Cohen (@jcohenap), a Scripps graduate, who will make his first trip to the Olympics this summer. He shared his excitement for the chance to cover sports on the world stage and gave our team and student sports journalists everywhere concrete tips.

Cohen also said he gets more flustered when he meets writers he admires because he can understand better how they’ve reached the pinnacle of their craft. The writers he suggested we follow include the following:

Sports Illustrated

Associated Press

Craft of Writing Guys

Finally, AP previews its Olympic coverage in this video.

AP: Olympics Brand Video from Magnet Media on Vimeo.