New Martinsville, West Virginia, has the archetypal small-town Main Street of small shops and county offices; however, there’s an exception. Jutting between the brick stores is a funky white house. Outside hangs a hand-painted wooden sign: “J.J’s Massage, Barista’s Café and Pub.” New Martinsville’s Barista’s—with its retro signs, mismatched patio furniture and eclectic customer base—transports you from New Martinsville to the laid-back vibe of San Francisco.

“I think it’s a trendy, modern café,” says former employee and friend of the café Bethany Scott. “But it’s also got a cozy, hippie vibe.”

Barista’s draws a regular crowd—namely cyclists who attend the cafe bike rides—but the restaurant also sees plenty of lunchtime business and New Martinsville natives. “I will just have the regular,” says a woman in jeans, Nike sneakers and a sweatshirt with her hair pulled into an unkempt ponytail. Jill immediately froths the milk for a latte and begins to chat about boys and soccer games.

The resident “pizza guy,” Wayne Anderson, is another example of the diverse mix that inhabits Barista’s Café. With a lizard tattoo scrawled across his arm you would never imagine him kneading dough to some soft jazz.

Part of the draw, Anderson believes, is the smoke-free pub located under the cafe. Part--owner Jeff Shade instantly noted the walls of the basement. They “cried out” to be a pub. With the rocky walls and sporadic pictures hanging from paper clips, one could easily kick back, grab a pint of Appalachian Ale and listen to the many acoustic sets played on Friday nights. Barista’s diverse menu also ensures that all customers will leave satisfied.

“I used to say ‘no hamburgers, no fries, no coke,” part-owner Jill Shade says, who went from serving the popular Barista burger only once a week to a regular menu item. “Now I have all three.”

Shade has many attempts and new business: a hemp store, a bookstore, a hair salon. It’s tough to predict Barista’s next endeavor. But for now you can grab a café favorite like the iced Mocha Crush or the hot Crème de Caramel, sit back on the porch and enjoy the sweet get-a-way right on Main Street.

Photos Taken by Kim Amedro; Above, outside of Barista's Cafe and Pub; General, Barista's bar